At a fancy New York restaurant last night, a man stood before me in a black tuxedo and warned me to stop looking at my phone. We'd been sitting in the same row all night, each with a phone in front of us. It's tempting to look at the screen, he said. You can read your WhatsApp messages and respond to your friends, but those messages will still be there when you go to bed.
Frankly, it's as easy to look at your phone while you are in a restaurant as it is at home. You sit down, and then everyone pulls out their phones. People don't sit and read the menu, as in olden times. They scroll through Instagram, play games, Facebook their friends, read the news, or try to Snapchat a fight between strangers (don't do this).
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Gone are the days when we had to dial up a number to connect to the Internet, and our favorite websites needed at least a few dozens of seconds to load. Now, we can browse the web at speeds that exceed 1 Gbps from the comfort of our homes, using lightning-fast, low-latency fiber optics connections. However, if you've ever tried to use a wireless network in a larger home, you know that Wi-Fi can be frustratingly slow and unreliable.
According to George Hardesty, CEO of Data Alliance, signal strength ranges from -60 dBm to -90 dBm in most people's homes, and this makes it almost impossible to use data-intensive Internet services such as VoIP platforms, HD movie streaming or real-time online gaming.
If you want your business to thrive, you've got to have a strategy that is in tune with what customers want. One surefire way to create an effective strategy is to know what the most successful companies in your industry are doing right now to promote their brands. This includes the way they create and distribute content, and where they get the information that propels it.
Businesses need content for distinct types of potential customers. The average baby boomer has watched 65 TV channels, has listened to about 25 radio stations, and has read 10 different newspapers. It's no wonder that this generation prefers to consume non-digital content; however, they are among the biggest spenders and, according to Pew Research Center, there are over 71 million boomers in the U.S.
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